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Halloween Sales Slowdown

I’ve had several emails asking about this, so I’ll put it in a post.

My sales do slow down considerably in the days before Halloween.  People are probably too busy with decorations and activities to spend time shopping online.  So if your sales have slowed down in the past week or so, most likely it’s just a seasonal thing and they’ll pick back up again now that Halloween is behind us.

Do, however, take the opportunity to get things done while sales are slow, even if it’s only for a few days.  Looking for new products to sell is always a good thing to do, it should be part of your weekly (if not daily) routine.  Whenever there’s a seasonal respite, use the extra time to find more good products to carry.  That’s what will keep your sales going in the future.

You can also use the time to plan your merchandise purchases for next year.  By now you should have a good feel for how well each of the items you stock sells, and what your profit margin is on them.  Plan your inventory buying accordingly.  If you don’t have the data available already to make this decision, spend the extra time to get the data, you’ll be glad you did next year.

My sales generally recover pretty strongly right after Halloween as people start their Christmas shopping in earnest.  If you fulfill your own orders this will probably be the start of the busiest time of year.  If you use a third party fulfillment service it should be a relatively quiet time, as you’re mainly just getting ready for next year.

Good luck with your Christmas sales season!  Drop me an email and let me know how it’s going, I’d love to hear from you.


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